Havenly Brands is looking for a VP, Growth Marketing to own the full growth engine across our portfolio of seven home brands. This is a senior leadership role reporting directly to the CCO, sitting at the intersection of acquisition strategy, lifecycle marketing, data, and product. You'll set the vision for how we grow - efficiently, sustainably, and at scale - and you'll build and lead the team that executes it.
What you'll own
- Overall growth strategy across all seven Havenly Brands properties - acquisition, retention, and lifecycle - setting short and long term plans against volume and efficiency targets
- Full P&L accountability for marketing-driven acquisition: CPA, ROAS, payback period, and LTV targets across the portfolio
- Full ownership of digital acquisition channels - paid search, paid social, YouTube, display, and offline channels including print (catalog, direct mail) and CTV
- R&D and testing budget: you set the strategy, allocate the budget, measure the results, and scale the tests that work with a rigorous approach to incrementally testing, holdout methodology, and media mix modeling
- A team of five to six performance/acquisition marketers (led day-to-day by the Director, Growth Marketing) and three to four lifecycle/CRM marketers
- Cross-functional leadership working closely with our Senior Director of Brand, Head of Creative, Head of Product, Engineering, Finance and Data & Analytics
- Reporting to the CCO and contributing to leadership team decisions on brand investment, channel mix, ROAS targets, and portfolio prioritization
What you'll drive
- A clear, defensible point of view on where growth comes from (by brand, by channel, by customer segment, by funnel stage) and the roadmap to get there
- Planning - partnering with Finance on forecasting decisions to establish brand-level budgets and sales targets
- Incrementally testing and measurement infrastructure in partnership with data
- Lifecycle and CRM programs that materially improve acquisition, retention, repeat purchase, and LTV across the portfolio
- An AI-forward team culture: deploying Claude, platform AI tools, and emerging capabilities to compress time-to-insight and scale output without scaling headcount
- Strong connective tissue between growth marketing and product, brand, and creative: you're a collaborator, understand competing priorities and POVs and get to alignment
- A high-performance team: you recruit well, develop people, and build a culture where accountability and learning coexist
What you'll bring
- 10+ years in growth or performance marketing, with at least 3-4 years in a VP or equivalent leadership role
- Demonstrated success owning acquisition and retention across a multi-brand or complex multi-product environment. You've managed against competing priorities and driven results
- Deep fluency in attribution and measurement: you have strong opinions on incrementally, holdouts, and the limits of last-click, platform data, and MTA, and you've built or overseen testing programs to drive efficiency and growth results
- Deep hands-on experience in paid search and paid social, and offline channels (print, CTV)
- Past ownership of a complex lifecycle marketing program: multi-brand, multi-channel, multi-stage
- Experience owning a significant ($30-50M+) marketing budget and making hard allocation decisions balancing scale and efficiency goals
- A proven track record building and leading teams of eight or more across both acquisition and lifecycle functions
- Strong cross-functional leadership: you've worked closely with product, brand, creative, and data teams and made those partnerships produce impressive results
- AI fluency that goes beyond tools: you think about how AI changes the workflow, the org, and the strategy
- DTC e-commerce background required; multi-brand portfolio experience strongly preferred
- Comfort operating with Snowflake, Rockerbox, GA4, or equivalent MTA and analytics infrastructure
About you
- You think in systems: you see how acquisition, retention, creative, brand, and product connect, and you optimize across them
- You're a strong leader and an even stronger developer of people. Your team performs for you because you've invested in them
- You're opinionated about measurement and you're not afraid to push back on metrics that don't hold up
- You've operated in high-growth and efficiency modes
- You're energized by a portfolio environment: multiple brands, multiple funnels, multiple goals is a feature, not a bug
- You're a doer at heart: you're comfortable in the platforms and the data, not just the strategy
- You lead with data but make decisions: you don't hide behind analysis
- You're customer first: you understand how to balance user experience (creative, landing pages, and more) with data to understand what is driving results
- You're a strong communicator and systems thinker, translating data/technical insights into actions that are communicated and implemented from executive level to coordinators
Our total rewards package includes competitive compensation, PTO, volunteer days off, health benefits (medical, dental, vision and disability), 401(k) with match, and paid parental leave. Additionally, we offer design services, furniture discounts, and anniversary merchandise credits.
Havenly is an Equal Opportunity Employer. Havenly's employment decisions are made without regard to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, sexual orientation, or any other legally protected status. Applicants must be currently authorized to work in the United States on a full-time basis.
At Havenly Brands, we're building this generation's premier destination for all things home. Alongside our award winning Havenly design services, we proudly own and operate some of the best home furnishings brands in the business including Havenly, Interior Define, The Citizenry, Burrow, Inside, and St.Frank. Our family of brands is growing and we're looking for amazing people to join us on this journey!
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